
What makes up the Pink tax?
5 in 1
Premium aesthetics
Women’s products as luxury
What makes up the Pink tax?
FAQs
Why is this such a pressing issue? How far does this go?
Who is affected?
The tax affects anybody who chooses to shop in the women’s section in places that sell toiletry products. This unjust tax has been created by brands of the market and slip under the radar by many consumers. Although many people have already turned to shopping in the men’s section, this is not possible for every product and fragrances will not smell the same.

A non-profit company advocating against the pink tax.
What is the difference between the pink tax and the tampon tax?
Is the pink tax illegal?
Why do brands put women’s prices up?
What is the end goal?
The pink tax is a further cost which is added to products which are used in everyday life, the name because many things which do have this price hike, are pink. In the 1980’s, pink and blue started being used to refer to genders to boost marketing in products. With almost identical items, those aimed at women can be up to 7% more expensive than the men’s alternatives.
The Pink Tax














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What products does the pink tax affect?

A non-profit company advocating against the pink tax.

What makes up the Pink tax?
5 in 1
Premium aesthetics
Women’s products as luxury
There is more to the pink tax than just products being more expensive for women because they are pink.
Click on the boxes below to find out more!
The Pink Tax
The pink tax is a further cost which is added to products which are used in everyday life, the name because many things which do have this price hike, are pink. In the 1980’s, pink and blue started being used to refer to genders to boost marketing in products. With almost identical items, those aimed at women can be up to 7% more expensive than the men’s alternatives.
Why is this such a pressing issue? How far does this go?
FAQs
Who is affected?
The tax affects anybody who chooses to shop in the women’s section in places that sell toiletry products. This unjust tax has been created by brands of the market and slip under the radar by many consumers. Although many people have already turned to shopping in the men’s section, this is not possible for every product and fragrances will not smell the same.

A non-profit company advocating against the pink tax.
What is the difference between the pink tax and the tampon tax?
Is the pink tax illegal?
Why do brands put women’s prices up?
What is the end goal?














Space
What products does the pink tax affect?
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The Pink Tax
